Furkan Serafettin DagWaybill FSD-2027

Application · Business Development (BDR) DACH · Luminovo

Furkan Serafettin Dag

Business Development Representative

Munich · remote from Germany or hybrid in the Munich office

Delivery statusStart 1 April 2027 · trial days from March 2027

I learned sales end to end: cold calling, needs analysis, closing and, as head of a regional office, my own team of eight advisors. I am in the final year of a work-integrated (dual) electrical engineering degree, current average 1.8 on the German scale (1.0 is best). I build my own sales tools with AI.

Luminovo makes the electronics supply chain faster and cheaper. So my application is built like a supply chain: six stages from the first market signal to an optimised customer supply chain, each showing what I bring.

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00Consignee

Why Luminovo

  1. AA product whose engineering I understand

    Luminovo brings electronics procurement, engineering and suppliers together on one shared set of data: prices, availability, lifecycle, compliance. As a final-year electrical engineering student I understand what engineering is talking about, and I am now learning the language of procurement.

  2. BA segment being built

    Luminovo is growing its OEM segment in DACH right now. What counts there is handling cold calls, qualifying cleanly and bringing market insight back to sales and marketing.

  3. CA team that values building

    The role names self-built automations as a plus. I build my own tools and want to use that for Luminovo’s pipeline.

01–06Overview

My supply chain for Luminovo

Six stages from the first market signal to an optimised supply chain at the customer. Each stage shows what happens there, what I bring and how I would approach it at Luminovo.

  1. 01 Market & signal Research with my own tools
  2. 02 First contact Cold calling by phone
  3. 03 Qualification Needs analysis, SPICED
  4. 04 Hand-off & close Closing, leading a team
  5. 05 Customer supply chain Engineering: parts, bills of materials
  6. 06 Optimisation Automate, measure
Fig. 1 · Supply chain from the market to optimisation at the customer

Stage 01of 06

Market & signal

Before calling an OEM, it has to be clear why this one and why now: a new plant, a job ad in component management, the end-of-life notice of a widely used part.

What I bring

  • Before every first meeting I research the studio from public sources with AI support and write it up in a dossier. We analysed the first enquiries with AI support, and I then replaced a form question where most studios had simply picked “full package” or “not sure yet”.

    Evidence SALOONEA, dossier per prospect · enquiry funnel live

  • I track which channel an enquiry comes from (UTM source tracking, only with consent).

    Evidence saloonea.de

How I would do it at LuminovoProposal

Segment: mid-sized makers of industrial sensors and automation. I build a list of public, company-level signals (job ads for component management, new plants, end-of-life notices) and call first where the signal is freshest.

Next: stage 02: First contact →

Stage 02of 06

First contact

The first call decides whether a technical buyer listens. In DACH, phone first works best.

What I bring

  • Cold calling and building my own client base at Deutsche Vermögensberatung. Rejection was part of every day, and I booked my own meetings.

    Evidence DVAG, Nov 2021 – Jun 2023

  • Ran training sessions and gave talks in front of large groups. Speaking to people is part of my everyday work.

    Evidence DVAG

How I would do it at LuminovoProposal · fictional person

“Good morning, Ms Example. Furkan Dag from Luminovo in Munich. This is a cold call, so I’ll keep it short. I’m talking to procurement and engineering leads at sensor manufacturers because end-of-life notices are hitting many long-lived industrial designs. One question, then you decide if it’s relevant: how quickly do you know today which of your bills of materials contain a discontinued part? Minutes, hours or days?”

Why phone first: in Germany the rules for promotional cold email to businesses are stricter than for calls. I would agree the exact sequence with RevOps.

Next: stage 03: Qualification →

Stage 03of 06

Qualification

Not every contact is a fit for Luminovo. Qualifying means understanding situation, pain, impact, trigger and decision makers early.

What I bring

  • Needs analysis for private and business clients, from the first question to the recommendation.

    Evidence DVAG

  • Qualification turned into software: a 14-question intake form that pre-sorts studios before the first meeting starts.

    Evidence SALOONEA, live

How I would do it at LuminovoProposal

Situation
Bills of materials live in ERP and Excel, data comes from several distributors.
Pain
End-of-life notices and allocation surface late.
Impact
Expedite fees, redesigns, late deliveries.
Critical Event
Annual negotiation, customer audit or ERP migration.
Decision
Procurement and engineering decide together.

All assumptions, to be tested in the conversation. SPICED is the method Luminovo names in its Account Executive posting.

Next: stage 04: Hand-off & close →

Stage 04of 06

Hand-off & close

A BDR hands qualified meetings to the Account Executive with full context. Closing is the goal behind it.

What I bring

  • Closing deals on commission and building my own team: at Deutsche Vermögensberatung I worked my way up from assistant advisor via Agenturleiter to Regionalgeschäftsstellenleiter (head of a regional office). Recruited and led 8 advisors, trained many more and ran training sessions.

    Evidence DVAG, Nov 2021 – Jun 2023

  • At SALOONEA I lead the sales meetings and coach my wife, who owns the business, in running them. Enquiry, appointment and meeting guide sit in the Command Center I built for this.

    Evidence SALOONEA, Command Center live (internal)

How I would do it at LuminovoProposal

My hand-off note to the AE

  • Account and segment
  • Contact (role)
  • Situation in the customer’s words
  • Pain and its consequence
  • Trigger and timing
  • Who else decides
  • Agreed next step

Next: stage 05: Customer supply chain →

Stage 05of 06

Customer supply chain

At the OEM it becomes clear whether Luminovo adds value: bills of materials, prices, availability, lifecycle and compliance across procurement and engineering.

What I bring

  • Work-integrated bachelor’s in electrical engineering at IU Munich, 135 of 180 ECTS, current average 1.8. Selected modules: Fundamentals of Electronics (1.0), Mechatronic Systems (1.0), Op-Amp Circuits (1.3), Microcontrollers project (1.3).

    Evidence Transcript of Records, included in the application PDF

  • Since Oct 2023 at a building services engineering firm: contributing to the design of electrical and building automation systems, supporting site supervision. I know the side where OEM devices end up being installed.

    Evidence San TGA Engineering GmbH, Munich

Next: stage 06: Optimisation →

Stage 06of 06

Optimisation

Luminovo promises customers lower costs and faster processes. The same applies in sales: measure, automate and bring insight back.

What I bring

  • I analyse our own funnel: some studios submitted the form but did not book a meeting. I found the cause: on phones, the booking button sat below the visible area. The fix is in progress.

    Evidence SALOONEA, enquiry funnel

  • For SALOONEA, the social media agency for beauty studios that my wife and I are building, I built the entire sales machine with Claude Code and Codex: I set the requirements, make the decisions and sign off the results; the AI agents write most of the code.

    Evidence block diagram and bill of materials below

Select a block: its description appears and the matching line in the bill of materials is highlighted.

  1. Instagram & ad own channel, Meta ad channel Studio owners arrive via Instagram or a Meta ad.
  2. Landing page saloonea.de, source tracking liveU1 The landing page records the source (UTM), but only after consent.
  3. Qualification 14 questions, package routing liveU1 14 questions on the studio, location, social media status and goals. One question on the desired scope pre-sorts the matching package.
  4. Check & store validation, spam protection liveU1 A server function validates the input, rate-limits spam and stores the enquiry in a database with access rules.
  5. Instant email notification to the team liveU1 The team gets an email about every new enquiry right away.
  6. Scheduling hand-off to Calendly liveU1 Scheduling comes only after submission, so every enquiry is captured even without a booking.
  7. Command Center inbox, appointments, guide live, internalU2 The internal tool puts the enquiry, the appointment and a first-call guide in one place.
  8. First meeting hosted by my wife, led by me human My wife, who owns the business, hosts; I am in the meeting and lead it. Everything before it comes from the machine: the qualified enquiry, the appointment and a guide in one place.

Fig. 2 · Functional block diagram of the SALOONEA sales machine: from first click to first meeting

Bill of materials: tools I built, with status

ItemComponentStatusEvidence
Sales
U1 Enquiry funnel with qualificationLanding page, 14-question intake form, validation and spam protection, instant email, hand-off to Calendly, consent-based source tracking live saloonea.de · version 2 since 20 Sep 2026
Case study: problem, decision, my part, build, check
Problem
Without pre-qualification every first meeting starts from scratch: what does the studio need, which scope fits, when does it want to start?
Decision
Instead of a contact form, a 14-question intake form on the studio, its goals and the desired scope. One question pre-sorts the matching package. Scheduling comes only after submission.
My part
Designed the flow and questions together with my wife; the requirements, decisions and sign-off were mine. AI coding agents (Claude Code, Codex) wrote most of the code.
Build
Static website, server functions with validation, spam protection and rate limiting, a database with access rules, instant email to the team, hand-off to Calendly, source tracking only after consent.
Check
192 automated website tests passing (as of 27 Sep 2026). After an AI-assisted analysis of the first enquiries, I replaced a question that barely distinguished between leads.
Value
The sales meeting starts with context: answers on the studio, its goals and the desired scope are known beforehand.
U2 Command CenterInternal pipeline tool: enquiry inbox, appointments, first-call guide live, internal two-factor login · interview demo with test data
Case study: problem, decision, my part, build, check
Problem
Enquiry, appointment and meeting prep belong in one place; otherwise context gets lost between enquiry and conversation.
Decision
A dedicated internal tool, shaped around the flow enquiry → first meeting → offer, with two-factor login.
My part
Defined the flow, stages and rules; signed off. Most code written by AI coding agents.
Build
Web app on the same database as the funnel. Inbox, appointments and the first-call guide are live. Later stages (offer, closing, activation) are built but not live yet.
Check
New stages go live only after my sign-off; before that, a second AI agent usually reviews them independently.
Value
I go into every sales meeting with full context.
U3 Strategy questionnairesPersonalised questionnaire per studio after the first meeting, input for the offer meeting; save-and-resume and notification live 2 questionnaires live (Sep 2026) · no public links because they contain studio names
Product for clients
U4 Studio OSApp for studio owners: appointments, clients, finances, documents, text capture with AI pilot internal pilot since Sep 2026 · 1,678 automated tests passing (27 Sep 2026)
Case study: problem, decision, my part, build, check
Problem
The idea: appointments, clients, receipts and social media tasks in one app instead of many.
Decision
A web app first; the iPhone version is built as a prototype. The AI is an external API, not a model of our own. The app completes its suggestions with fixed rules and shows them for confirmation before anything is saved; if the AI is down, a rule-based parser takes over.
My part
Co-developed the product idea; requirements, decisions and sign-off. Most code written by AI coding agents.
Build
Web app with a cloud database and access rules, text capture through an AI API, iPhone shell as a prototype. Pilot operation since late September 2026.
Check
1,678 automated tests passing (27 Sep 2026). Payments in test mode.
Value
The goal is the next stage of the sales machine: what the sales meeting promises, the app is meant to deliver in the client’s daily work.
U5 Instagram metricsDaily automatic import of account metrics into the app internally tested daily import set up in the pilot; first run on 26 Sep 2026
U6 WhatsApp integrationMessages to clients directly from the app prototype in testing

How I build with AI
  1. Define requirements, approve the spec
  2. Approve the design
  3. Have it built: Claude Code for app and website, Codex for the server
  4. Independent review by a second agent
  5. Test evidence without real data
  6. My sign-off, then live

67 specs65 implementation plans1,870 passing automated tests (as of 27 Sep 2026, from a test run and a document count)

How I would do it at LuminovoProposal

What I would track at Luminovo

Conversations, qualified meetings, accepted hand-offs, and customers’ own words as feedback for sales and marketing. I automate repetitive work (research, hand-off notes) so there is more time for the phone.

07Shipment tracking

Tracking history

Shipment FSD-2027 · Destination: Luminovo GmbH, Munich

  1. 2021 · completed

    Fachhochschulreife, technology track

    FOS/BOS Technik München (entrance qualification for universities of applied sciences).

  2. Nov 2021 – Jun 2023 · completed

    Sales end to end

    Deutsche Vermögensberatung, self-employed on commission: cold calling, building my own client base, closing, recruiting. Worked my way up to Regionalgeschäftsstellenleiter (head of a regional office), led 8 advisors, ran training sessions. Then I deliberately chose a technical degree.

  3. Oct 2023 – present · in progress

    Electrical engineering (work-integrated)

    IU International University of Applied Sciences, Munich, current average 1.8. Industry partner San TGA Engineering: electrical and building automation design, site supervision support.

  4. Mar 2026 – present · in progress

    SALOONEA

    Co-founder, tech and sales (part-time): built the sales machine; I lead the sales meetings.

  5. Dec 2026 · scheduled

    Last exams and bachelor’s thesis

    Thesis submitted, coursework complete.

  6. Mar 2027 · scheduled

    Trial days possible

    Subject to agreement with my current employer.

  7. 1 April 2027 · destination

    Delivery: start as BDR

    After the official graduation in March 2027.

08Known bottlenecks

What I am still learning

Every supply chain has bottlenecks. Here are mine, each with the plan behind it.

  1. E1

    Technical B2B sales to OEM buyers is new to me. Cold calling, qualification and closing I know from financial sales.

    Before I start: practise openers for technical buyers in German and ask for feedback. From day one: fixed calling blocks, and I track dials, conversations and meetings.

  2. E2

    I have not used Apollo, Clay, Lusha or Sales Navigator in daily work yet.

    Learn the basics before I start. I have built lead capture, qualification and hand-offs myself; the tools themselves are new to me.

  3. E3

    I know electronics procurement from research so far, not from practice.

    Be fluent in terms like allocation, PCN and last-time buy before day one, and work through Luminovo’s public learning material.

09Delivery

Delivery and contact

Earliest start
1 April 2027, after my official graduation in March 2027
Before that
Last exams and bachelor’s thesis in December 2026. Trial days possible from March 2027, subject to agreement with my current employer. I am applying early on purpose, so we have time to find out whether it fits.
Work model
Remote from Germany or hybrid in the Munich office
Languages
German and Turkish (native) · English B2 (school-leaving certificate)
Email
furkan_dag@web.de
LinkedIn
linkedin.com/in/furkan-dag-27b08643b
CV
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